Although today we associate cold pressing with modern boutique brands and high technology, the roots of this method are deep in human history. The desire to extract the \u201eblood\u201c of the plant is as ancient as agriculture.<\/p>\n\n\n\n
Ancient roots<\/strong> Norman Walker's Revolution<\/strong> From California to Bulgaria<\/strong> Today, Freya builds on this rich history. The technology now allows for precise control and hygiene unthinkable in the past, but the philosophy remains unchanged: respect for nature, slow processing and zero compromise on quality so that only health goes into the bottle.<\/p>","protected":false},"excerpt":{"rendered":" \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u0434\u043d\u0435\u0441 \u0441\u0432\u044a\u0440\u0437\u0432\u0430\u043c\u0435 \u0441\u0442\u0443\u0434\u0435\u043d\u043e\u0442\u043e \u043f\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0435 \u0441 \u043c\u043e\u0434\u0435\u0440\u043d\u0438 \u0431\u0443\u0442\u0438\u043a\u043e\u0432\u0438 \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435 \u0438 \u0432\u0438\u0441\u043e\u043a\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043a\u043e\u0440\u0435\u043d\u0438\u0442\u0435 \u043d\u0430 \u0442\u043e\u0437\u0438 \u043c\u0435\u0442\u043e\u0434 \u0441\u0430 \u0434\u044a\u043b\u0431\u043e\u043a\u043e \u0432 \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u043d\u0430 \u0447\u043e\u0432\u0435\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e. \u0416\u0435\u043b\u0430\u043d\u0438\u0435\u0442\u043e \u0434\u0430 \u0438\u0437\u0432\u043b\u0435\u0447\u0435\u043c \u201e\u043a\u0440\u044a\u0432\u0442\u0430\u201c \u043d\u0430 \u0440\u0430\u0441\u0442\u0435\u043d\u0438\u0435\u0442\u043e \u0435 \u0434\u0440\u0435\u0432\u043d\u043e \u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0437\u0435\u043c\u0435\u0434\u0435\u043b\u0438\u0435\u0442\u043e. \u0414\u0440\u0435\u0432\u043d\u0438\u0442\u0435 \u043a\u043e\u0440\u0435\u043d\u0438\u2028\u041e\u0449\u0435 \u0432 \u0434\u0440\u0435\u0432\u043d\u0430 \u0413\u044a\u0440\u0446\u0438\u044f \u0438 \u0420\u0438\u043c \u0441\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0438 \u043c\u0430\u0441\u0438\u0432\u043d\u0438 \u043a\u0430\u043c\u0435\u043d\u043d\u0438 \u043f\u0440\u0435\u0441\u0438, \u0437\u0430\u0434\u0432\u0438\u0436\u0432\u0430\u043d\u0438 \u043e\u0442 \u0436\u0438\u0432\u043e\u0442\u0438\u043d\u0441\u043a\u0430 \u0442\u044f\u0433\u0430 \u0438\u043b\u0438 \u0432\u0438\u043d\u0442\u043e\u0432\u0438 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u0438, \u0437\u0430 \u0438\u0437\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430…<\/p>","protected":false},"author":1,"featured_media":8671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-8670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polezno","category-49","description-off"],"_links":{"self":[{"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/posts\/8670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/comments?post=8670"}],"version-history":[{"count":1,"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/posts\/8670\/revisions"}],"predecessor-version":[{"id":8672,"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/posts\/8670\/revisions\/8672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/media\/8671"}],"wp:attachment":[{"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/media?parent=8670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/categories?post=8670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freya-bg.absentico.net\/en\/wp-json\/wp\/v2\/tags?post=8670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
As early as ancient Greece and Rome, massive stone presses powered by animal traction or screw mechanisms were used to extract olive oil and wine. The principle was the same as today - slow, strong pressure without heating. People knew intuitively that if they heated the olives, the olive oil would become bitter and spoil quickly.<\/p>\n\n\n\n
The modern era of cold pressing began in the 1930s thanks to Dr. Norman Walker. He was a pioneer in raw foodism and lived to the age of 99, attributing his longevity to juicing. Walker realized that centrifugal force destroys enzymes. He invented the Norwalk press, a machine that first grinds fruit into a pulp, then hydraulically presses it. His books and research laid the scientific foundation for the benefits of living juices.<\/p>\n\n\n\n
In the 1990s and early 21st century, as interest in healthy living (wellness culture) grew, Walker's technology was adapted for industrial purposes. Large hydraulic presses capable of processing tons of fruit while preserving the quality of homemade juice appeared.<\/p>\n\n\n\n